Ever wonder why editors don’t publish your press releases? The answer is pretty simple.

They don’t give a damn about your business. They give a damn about their own. 

Joni Hubred Farmington Observer

My first day as editor of the Farmington Observer. Photo by Bill Bresler

Back when people read print newspapers every day (and sometimes twice a day), editors cared about filling space. They cared about well-written stories, too, but a poorly written story was better than a blank space or worse, a cheesy “house ad” hawking the classified section.

When I started working as a reporter for the Observer & Eccentric Newspapers in Farmington, Michigan, I wrote six or eight stories every week, split between our Sunday and Thursday editions. Ten years later, while running the Farmington edition of, I posted six or eight stories every day. And some of that really wasn’t “news” at all.

The newspaper industry isn’t what it used to be.

A friend who owns a local business called not too long ago and asked for a little advice.

“I’ve got a press release written, who should I send it to?”

Five years ago, I would have shared my media database – a long list of names and email addresses that I’ve kept in an Excel file over the years. But I’ve deleted so many contacts, I just cut and pasted the list into the body of an email.

Many media outlets actually discourage people from contacting reporters – they direct folks to submit information through an online form.

That’s right, folks, you can publish your own press release. Unfortunately, it will most likely end up buried in a heap on the web.

With 20 years of news experience, I can help get your story out from under.

I’ll craft your press release and deliver it to the right place. Because one thing hasn’t changed about people: They love to read stories that sparkle.

It’s easiest to get in touch with me by writing to

Writing samples

Learn more about my professional experience.

And here’s my writing resume.