Ever wonder why editors don’t publish your press releases? The answer is pretty simple.
They don’t give a damn about your business. They give a damn about their own.
Back when people read print newspapers every day (and sometimes twice a day), editors cared about filling space. They cared about well-written stories, too, but a poorly written story was better than a blank space or worse, a cheesy “house ad” hawking the classified section.
When I started working as a reporter for the Observer & Eccentric Newspapers in Farmington, Michigan, I wrote six or eight stories every week, split between our Sunday and Thursday editions. Ten years later, while running the Farmington edition of Patch.com, I posted six or eight stories every day. And some of that really wasn’t “news” at all.
The newspaper industry isn’t what it used to be.
A friend who owns a local business called not too long ago and asked for a little advice.
“I’ve got a press release written, who should I send it to?”
Five years ago, I would have shared my media database – a long list of names and email addresses that I’ve kept in an Excel file over the years. But I’ve deleted so many contacts, I just cut and pasted the list into the body of an email.
Many media outlets actually discourage people from contacting reporters – they direct folks to submit information through an online form.
That’s right, folks, you can publish your own press release. Unfortunately, it will most likely end up buried in a heap on the web.
With 20 years of news experience, I can help get your story out from under.
I’ll craft your press release and deliver it to the right place. Because one thing hasn’t changed about people: They love to read stories that sparkle.
It’s easiest to get in touch with me by writing to firstname.lastname@example.org.
- Tre Sorelle Celebrates 10 Years in Downtown Farmington – Farmington Voice
- Michigan 7th Grader’s Nonprofit ‘Blessed Birthdays’ Brings Smiles To Detroit Children – Huffington Post
- New Farmington Hills Gym Offers High Energy Boxing Workout – Patch.com